Needless to say, a website serves as a digital identity of a brand. It’s the first thing that a user would notice when they search for a company online. So, if it isn’t engaging or captivating enough, it’s certainly not going to reflect well on a company.
This is why brands now prefer hiring the best web design company in New York. On this note, let’s take a look at the ways how a bad design impacts the performance of a website:
Difficulty in Navigation
If a website is difficult to navigate, the user won’t take a lot of time trying to find their way through it. They would immediately abandon it and move to other options at their disposal. This is why it is important to have a website that is structured in such a way that users find it easy to navigate, particularly for first-time users.
Take a bird’s eye view of your website and navigate it from the user’s perspective. This will help you to know areas that need improvement. You can also hire experts to conduct a thorough analysis of your website.
It Impacts the Brand’s Image
People now consider a lot of things when making a purchase online, be it a product or service. Among all these things, it’s the design of the website that makes the maximum impact. If a website has a poor design, it affects the credibility of a brand. Customers do not find it trustworthy.
On the other hand, if a company has a professionally designed website, it adds to its credibility. People tend to trust such brands more. Since you wouldn’t like people to not trust your brand, it’s important that you get it designed by an experienced web design agency. Discuss in detail with them how the design of the website should reflect your brand.
It goes without saying that if a website has an unappealing design, it wouldn’t be able to generate a lot of sales. The result, of course, will be reduced revenue. This is something no company would want.
Sometimes, even if a website’s design is appealing and there is improved traffic, still they wouldn’t convert into sales. There can be three major reasons behind this lack of sales; poor quality products/services, bad customer services or complicated simple actions.
Among three reasons, it’s the last one that concerns the design department. Sometimes, websites, in order to make things fancy, tend to complicate things. A simple process, such as adding products to the cart or requesting a callback, becomes difficult for users. Thus, make sure every action is easy for the user to perform.
Content is Hard to Comprehend
Most people believe that users do not read content on a website. It’s just written for SEO purposes. Therefore, they only use it for the placement of keywords and don’t pay any heed to it. This is certainly a wrong practice. Today’s internet users have become savvier. As stated above, they take into consideration numerous factors before placing an order. Thus, if the content on your website isn’t up to the mark or hard to read, it IS going to impact sales. So, make sure to get content written by expert writers. It should be easy to read, credible and, of course, original.
Another thing that’s going to immediately put off a potential user who can turn into a successful lead is the slow loading. As users have plenty of options to choose from, they wouldn’t take more than a few seconds to switch to another option if your website is taking too long to lot. This clearly illustrates the importance of having a website with a quick loading time.
Even if you have a regular set of visitors, they would be irritated if the website takes a long to load. So, it’s important that you make it easy for them and provide them with no option to abandon your website.
A slow website is also a big hindrance when it comes to improving the ranking. This is one of the major factors considered by Google when ranking a website. So, no matter how much you are investing in SEO services, they wouldn’t reap worthwhile results if the website doesn’t load faster. This makes it important to ensure your website runs faster before hiring an SEO consultant.
There are numerous things you can do to improve the speed of your website, including compressing images. However, it’s best that you hire experts in this regard.
The bottom line is that if your website isn’t up to the mark in terms of design and functionality, you are losing a lot of prospects.