In today’s digital world, an online presence can fuel a company’s growth. A well-crafted online image can communicate legitimacy, make you memorable and position you as an expert within your field. The following will explore a few simple tactics you can employ to help present a strong, brand-consistent image to the online world.
Consistency
While the concept of consistency comes up a lot when people talk about growing an online presence, typically, it’s used to refer to posting on a consistent schedule. While that is important, this point is more focused on visual and aesthetic consistency. A high-quality logo, the same color scheme, and similar image editing techniques should be applied across all your platforms. This is vital because you want your online content to be recognizable as your content. People should know within the first second of glancing at your work that it’s your work.
User Experience
When it comes to your online presence on social media platforms, someone else is taking care of the user experience. When it comes to your website, that task falls on you. Professionals that offer quality website design in Perth emphasize responsive and accessible design as two of the major components of a superb website. People should be able to use your site with ease, find the things they’re looking for and stumble across a few wonderful things that they weren’t looking for.
Add Value
Far too often, people assume that the content they’re creating is worth the attention of anyone who passes by it, but the majority of online content isn’t worth people’s time. What separates good content from bad content? Value. Figure out how to add value and then add it. Ask yourself what your target demographic is struggling with, and then help them out with that struggle. Answer questions that you get often. Helping people out builds trust with them and gives them a good reason to return to your site on a regular basis.
Consider Feedback
Whenever you get feedback about your online work, take the time to genuinely consider it. Yes, the web is full of trolls and tricksters, but that doesn’t mean there isn’t some truly helpful advice from people floating by. If someone tells you that your lighting or sound is off, take that seriously and find ways to improve. If someone comments that they’d like bookmarks on your video to help them skip to the parts they want, listen to that advice.
Get Clear On Security
Digital security and privacy are vital in today’s market. People are fast waking up to the idea that they shouldn’t have to give away their private information just to visit your site or interact with your company. It won’t be long before people start choosing their online interactions based on security or government legislation that forces companies to straighten up. Beat this curve by being proactive with security. Make sure your security efforts and standards are easy to find and read about. Security and data collection transparency are essential in the next wave of digital life.
The above information should have pointed out a few key things you can do to build a trusted and valued online presence. While each of these points is effective, they work best when used in tandem.
