Virtual events are becoming increasingly popular in today’s times. And fairly so. Virtual events offer accessibility and convenience for both the organizers and the attendees, and since they can be hosted online, they eliminate the need for physical travel, making it possible for people to participate from anywhere in the world with a stable internet connection.
They also allow for more flexibility in scheduling, making it easier for attendees to fit the event into their busy schedules.
However, even with all these benefits, making virtual events entertaining and engaging still requires a lot of work.
Many event hosts claim that using social media content has helped them make their virtual events more engaging. However, using social media tools such as social media aggregation and display tools allow for a better virtual event experience by creating an interactive social wall.
This blog will explain how to use social walls in popular event platforms.
What is a Social Wall?
A social wall is a real-time display of user-generated content aggregated from various social media platforms from sources such as hashtags, user handles, or user mentions. These walls are typically displayed virtually or in a public setting on digital screens.
This can include posts from platforms like Twitter, Instagram, and Facebook, among others, and is often used by businesses, events, and organizations as a way to curate and showcase social content in one place.
Steps To Integrate A Social Wall In A Virtual Event Platform
Here are the steps to integrate a social wall in a virtual event platform
- Choose a social wall platform: There are various social wall platforms available that can be integrated into a virtual event platform. Choose a platform that fits your requirements and budget.
- Connect social media accounts: Connect your event’s social media account that you want to display on the social wall. You can choose from popular platforms such as Twitter, Instagram, and Facebook.
- Monitor and moderate content: Monitor the content displayed on the social wall and moderate it as necessary to ensure that it aligns with your event’s guidelines and objectives.
- Customize the design: Customize the look of your social wall to match the branding and theme of your virtual event. You can change the colors, theme, layout and add logos and other branding elements to the social wall.
- Integrate the social wall: Integrate the social wall into your virtual event platform, either by embedding it or casting it.
- Launch the social wall: Launch the social wall during the virtual event and encourage attendees to engage with it by using designated hashtags and keywords.
These steps can help you to successfully integrate a social wall into your virtual event platform and enhance the experience for attendees.
How Can you Benefit From Having A Social Wall?
Social walls are a powerful tool for virtual events that can help enhance the overall attendee experience. By displaying social media posts from attendees during the event, a social wall creates a sense of community and connectedness. It incentivizes attendees to share their thoughts and experiences, leading to increased engagement and interaction.
Having a social wall can increase brand exposure by allowing attendees to share posts about the event and spread the word to their own networks.
Overall, a social wall can help create a more immersive and interactive virtual event experience, which can improve attendee engagement and help achieve event goals.
- Encouraging participation and interaction: By displaying attendee posts on the social wall, attendees are incentivized to share their thoughts and experiences during the event, leading to increased engagement and interaction.
- Providing real-time updates: The social wall provides attendees with real-time updates about what’s happening at the event and helps create a sense of community and connectedness.
- Improving brand exposure: The social wall can increase brand exposure by allowing attendees to share posts about the event, spreading the word and promoting the brand to their own networks.
- Adding an element of fun: A social wall can add an element of fun to the event by displaying creative and engaging posts from attendees, making the event more memorable and enjoyable.
Over To You
Social walls can be extremely beneficial for virtual events. As stated above, virtual events are more cost effective, easier to host and are more flexible in general.
However, what they lack is the social element. Because they are hosted virtually without any actually physical presence, the attendees sometimes get distracted and bored during the event.
Having a social wall at your virtual event can indeed be very beneficial for virtual events. They provide a platform for attendees to interact and engage with each other in real-time, fostering a sense of community and allowing for more organic and dynamic conversations.
Additionally, they can also serve as a source of live content, providing a visual display of user-generated content that can be used to promote the event and keep attendees engaged.