The worldwide live streaming market is about to reach $247 billion by 2027.
These days most businesses rely on streaming to experience growth in the market. For brands or businesses, the sellers used to host the live videos and sell their services on social media platforms.
Right from the textile industry to a marketing company, the brands are rushing towards live product selling. The trend is increasing across Southeast Asia, and that is why live stream in Singapore is gaining much popularity.
Well, to enrich your knowledge we are going to mention the importance of live streaming to grow a business. Read on!
Understand Live Streaming & Its Importance
In short, live streaming is a powerful way that helps connect businesses with their target audience. Also, brands can personalize and spread their message differently. The entire process may appear simple, however it has great results.
You can use your social media reach to make people aware about your business. It means a business can stream live videos to a large audience and provide followers with a unique review of their company.
Usually, brands and businesses use live broadcasts to maximize and enhance direct connection with community partners and customers. Also, streaming live for an event allows owners to reach and communicate with many people over the globe.
Live Streaming To Market Your Business
To get more attention and marketing, businesses need to create approaching content. Well, you must check out the three main elements of the marketing funnel;
- Awareness – To create more awareness, use discovery platforms such as; social networks, blogs, and podcasts.
- Evaluation – Next will be the evaluation phase, where you can use tools such as; product demos, webinars, or eBooks. From here, you can get the email of your prospect.
- Conversion – The last step is converting the audience to your repeated buyers.
So, you have to ensure that the audience likes your business and trusts it. In the end, the major goal is to make them your repeated consumers.
Below we have listed some important ways of using live streams to market a business.
1. Start With Making The Audience Familiar With Your Brand And The Services You Offer
Usually, customers show interest in knowing the face behind your business or brand. So, conducting a live stream assists in establishing a closer bond with your potential consumers.
Furthermore, you can rely on streaming live for immediate engagement and interactivity with a large target audience. Ultimately, it’s a great opportunity to share what your business/brand is and what services it is offering. Also, the streaming platforms allow the audience to put their questions and comment on their views. So, the event planners have to ask the seller to be prepared for every situation.
2. Invite The Audience To Your Website
Doesn’t matter which platform you are using; in the end, the brand wants to get more and more audiences on its email list. So, use a live stream Singapore or in another location to get the audience on your landing page and website. Here you can send them downloading links or invite them to a webinar. Further, this will be a great opportunity to add their email address to your list.
3. Promote Other Linked Platforms Or Businesses
If your business has more websites or you are available on other platforms, too, then let people know that. With the help of live streaming, tell your audience to add the link and other ways where they can find it.
Usually, the audience likes to know details from many mediums like; photos, presentations (texts), and audio. Hence, it’s a great option to use live video for cross-promoting the website or pages your company has. The diversity in the content will approach more and more target audiences.
4. Live Streaming is The Best Way to Announce a Sale or An Event
Once your audience starts knowing and trusting you, streaming live is best for inviting people as well as selling your program. How? You have to tell the audience what they can expect from a particular event and show them a demo for purchasing tickets.
Furthermore, if your brand wants to offer a high-cost service or is conducting a sale, then use the streaming live video method for pitching and promoting your audience.
Also, remember to add a landing page, email id, or phone number where a brand can enhance the relationship with the audience.
5. Demonstrate Your Services And Products On Camera
Now, coming to promoting your services and products on camera. It’s essential to show people the ways of using the products. Avoid telling them the ways of using the product because viewers remember what they see instead of what they listen to.
Demonstration of product and services allow users to evaluate whether it is right for them or not. That is why the audience like demonstrations on live videos as well as in-person. After conducting demo sessions, the brand representative can answer the questions put on by viewers. Video streaming is the best place to listen to viewers’ objections and ask them to call or stay connected with the brand.
6. Polling For Content Ideas And Feedback
If you want to know your audience’s views on a particular product, then conducting a real-time survey through live events is a great idea.
Undoubtedly, it’s a headache to make people respond to your surveys. Sometimes audiences forget to fill out the survey form or don’t feel like sparing their time for it. So, you have to ask them queries in a live session. Once you allow them to comment, they will type their views on the ongoing live streaming.
Live streaming plays a major role in the growth of a business. It helps to make people aware of new products, services, sales, discounts, and other launches through streaming.
Furthermore, make sure to hire an experienced event planner in Singapore to get the best outcomes. Not only this, streaming your services with live video helps to drive sales.
Hopefully, you have found this article useful and knowledgeable. May you find the best planner to conduct streaming for your next event.
Thank you for reading!