The global virtual events market is worth $114.12 billion, according to experts in 2021. That’s a lot of money invested in capturing live events and making people worldwide watch.
This colossal value reveals something important. Even the best-planned live events face plenty of risks. What happens when event live streaming mistakes occur?
Your audience won’t be forgiving. So reading through these common live streaming goofs can help prevent an embarrassing event.
Read on to find out more.
1. Event Live Streaming Mistakes Due to Lack of Planning
When live streaming an event, it is essential to take the time to plan everything out in advance. It means having a clear idea of the event’s objectives and what kind of equipment will be needed to make the live stream a success. Without this planning, it is too easy to make mistakes that sabotage the live stream.
2. Forgetting to Test Your Live Stream Before the Event
It can lead to several problems, including technical difficulties, poor audio or video quality, and even dropped connections.
Testing live streams can be done by setting up a test event and live streaming it to a small group of people. It will allow you to identify potential problems and make necessary adjustments before the event.
3. Not Having Any Recordings
It can be a costly mistake, as it means you will not have a record of the event to share with people who couldn’t make it or to use for marketing purposes.
Make sure you have enough storage space on your recording device. During the event, keep an eye on the recording to ensure it is not interrupted. There are also live streaming platforms that have recording features.
4. No Promotions for Your Live Stream
It can result in sparse viewership and a lack of engagement from viewers. To avoid this, promote your live stream in the days and weeks leading up to the event.
Utilize social media, email marketing, and other channels to get the word out. You may even want to consider paid advertising if you have a significant event. You can work with companies that specialize in livestream production as they have lots of experience in promotions and in the live streaming process.
5. Not Engaging Your Audience During the Event
It’s a common mistake to assume that you don’t need to engage your audience just because you’re live streaming an event. The reality is that you can keep your audience invested in what’s going on by working on your engagements.
Have a plan for how you’ll engage your audience throughout the event. It could include using social media, taking questions, or having interactive elements during the live stream.
6. Not Following Up After the Event
It’s essential to take advantage of the live stream by sending out a post-event email with highlights from the event and any next steps for those unable to attend. It is a great way to keep your event top of mind and continue the conversation.
Know the Live Streaming Process for a Successful Event
Live streaming an event can be a great way to engage with audiences, but there are a few event live streaming mistakes that you can make. To avoid making these mistakes, test your live stream before the event, promote your event, and engage with your audience during the event. By following these tips, you can ensure that your live stream is successful.
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