What to Do After a Trade Show


Putting together a trade show is a task that can be extremely stressful and may take up a lot of your time and energy. Before the trade show, you will have to take the time to make sure that you have everything planned out and that everything will be at your booth at the time that it needs to be. During the trade show, all of your focus will be to make sure that your staff is interacting with the potential customers so that they consumers will have a good experience with your brand. There is so much going on that you will need to be aware of, and it is easy to get lost in the excitement of the show. Once the trade show is over, it can be extremely difficult to know where to even start in the takedown process. In this blog post, we are going to give you some tips and tricks that will help you once your trade show is over.

Take Down the Trade Show Display

After the show is finished, it is important to make sure that you take down the trade show displays. These displays can get dirty, ripped or even ruined if they are left out. It is essential that you take down the display right after the end of the trade show so that you can protect your display as much as you possibly can. This will ensure that you will get a long time use out of the display and that you will not have to find a new one after each trade show.

Make Sure to Follow Up

One of the most important things that you can do while at the trade show is to make sure to follow up with any leads that you may have received. One way to do this is through an email campaign. It also may be effective for you if you have a team member call the potential customer. No matter what strategy you choose to use to follow up with your leads, it is essential that you do not drop the ball, so that you can convert those leads into customers.

Have a Team Meeting

After a trade show is a perfect time to evaluate the performance of your team, you could meet together to discuss some of the things that went well in your trade show, and some of the things that you could have done better. This will allow your team a time to reflect on their successes of the trade show, and the things that they could improve upon in order to see more success in the future. This will help your team refine exactly what needs to happen while they are at a trade show so that with each trade show that you participate in, your team will become better at selling your product and the purpose of your company.

Take the Time to Relax

After going through all of the stress of putting together a trade show, you will be exhausted. It is important that you take care of yourself, and that you give your team the time to take care of themselves. This rest will help your team feel better and will allow for team bonding. It will be a great end to a great experience.


Although it can sometimes be easy to get overwhelmed in the planning and the execution of the trade show, you will need to make sure that you have a plan of what to do after your trade show. This will allow you to evaluate your goals, and to make sure that everything will be in order for the next one. Good luck!


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