For all those who want to drive more traffic to their websites organically, having an SEO strategy which defines your buyers and the way they utilise search is essential.
Keywords that help you rank high and generate more traffic to your website, secure prominence in an SEO strategy.
To achieve the highest score in this game, you have to develop creative solutions. The competition in the SEO world for core keywords is very tough, every SEO practitioner targets them.
Wondering what the solution is? Long-tail keywords.
There are SEO experts offering content marketing services who use long-tail keywords and get excellent results. This will be a compelling way to get the benefits of high-intent search traffic if used appropriately.
What are long-tail keywords?
Long-tail keywords include phrases that have three or more words which are topic-centric and aim at a niche.
Long-tail keywords are not frequently searched but they give more specific and targeted results. They generate less traffic but tend to get a higher conversion value because they are more specific as compared to short-tail keywords.
Advantages of long-tail keywords for SEO
Knowing the benefits and limitations while determining keywords for the optimisation of your content is essential.
Here we have for you some of the common advantages of using long-tail keywords for your SEO strategy.
1. Better conversion rates
Those using long-tail keywords in search are very precise about what they want. This is the reason behind companies getting better conversion rates through long-tail keywords. They cater to the needs of the visitors to your website efficiently.
What your visitors look for is the search intent.
Search intent refers to the motive of an online search. It is also called “user intent” or “audience intent”. Every user who is conducting a search is, of course, looking for something. This can be a solution to some problem, a search for any specific website, or they might be looking for a product or service. These queries are quite common in online searches and this represents the different stages of the user’s journey.
For example, when you search for “SEO experts,” then you’ll get a wide variety of results. However, when you search “SEO experts in Delhi” then the results are more likely to be the experts who specialise in SEO and are available in Delhi.
Long-tail keywords also lead visitors to take a quicker buying decision.
2. Lesser competition
The process of ranking long-tail keywords is smoother than short-tail keywords because of the comparatively lesser competition. According to research, around 70% of web searches involve long-tail keywords. Thus, if your SEO strategy is not giving much attention to this, the chances that you miss out on massive opportunities for driving traffic to your website are high.
3. Helps new or low-authority pages rank fast
The ranking of web pages is formulated through factors such as relevance, authority, and quality. The prominent industry players secure higher rankings for competitive keywords because they use backlinks as a form of authority.
If you have created a new webpage or you weren’t able to attract many backlinks, you might not have higher “authority”. Good quality content won’t perform well if this factor is missing.
However, you can strategise to be more relevant to the target audience to gain maximum advantage. When you target long-tail keywords that are more precise, you can produce relevant content that answers the search terms better in comparison to other pages.
Now you have the opportunity to secure higher ranks for these long-tail keywords that have lesser competition and that too without backlinks flooding your page.
4. Increases content visibility
When a user searches with a long-tail keyword, Google customises their search results in accordance to their location, sites they frequently visit, interests, age, sex, etc.
In simpler words, when two users enter the same search term, they may get different search results. Long-tail keywords help in optimising your website for different types of searchers because they are more topic-centred and specific.
5. Helps rank for short-tail keywords
Most of the time, short keywords for which you target to rank are naturally included in the long-tail keywords. This in turn helps you to achieve your goal, and boost rankings for the main keywords along with the ones you targeted.
The higher your website’s ranking is the more organic traffic you will receive.
6. Optimises blog strategy
Creating fresh new content is another way to easily get rankings for your website. Consistently post blogs keeping in mind the needs of your target audience.
Starting afresh seems to be an overwhelming task, but your long-tail keywords will guide you as to how to proceed.
With the help of long-tail keywords, you get insights into what your audience requires. And you can create relevant and valuable content to cater to the needs and expectations of your target audience with these key terms.
7. Allows personalisation of content
Let’s expand on how long-tail keywords should direct the content you create. Four to five words make up long-tail keywords (might be longer at times). They frequently include descriptors such as sex, nationality, or location.
By developing unique material that supports the numerous services your business provides, you can take advantage of this. It enables you to use your content strategy more precisely and gain from contextual marketing.
8. Prepares you for future trends
One of the most prominent elements of your SEO strategy is the conversational nature of long-tail keywords. This algorithm focuses on studying Natural Language Processing (NLP) and the search intent.
The voice assistants, who read answers, prioritise the results that have long-tail keywords included.
In short, using long-tail keywords is essential for your website or blog to flourish in present as well as the future. Get your SEO strategy prepared accordingly.
Long-tail keyword research isn’t as difficult as you might assume. Some of these could originate directly from your online analytics tool, such as Google Analytics.
You may use Google Search Console to see how well your targeted long-tail keywords are performing, including search traffic and conversion rates. You may include the most effective ones in your SEO strategy using this data.
It’s also important to understand that long-tail keyword bids typically cost less when using Google Ads.
Search engines expect you to extend the best experience to your users. For this, you must have an in-depth knowledge of your target audience, what they need, expect and their search.
Longtail keyword research has to be a crucial element of your SEO content marketing strategy. When you efficiently incorporate these keywords in your content, you’ll be able to match user intent and provide the best experience to your visitors.
When you use the language in which your target audience searches, you will fetch enormous results for your website. You will experience a significant boost in organic traffic and better engagement.
And all this technical stuff can be passed on to the SEO experts who offer awesome content marketing services. When we seek guidance from professionals, the stress naturally goes down and we achieve much more than what we aimed for. It is always a safe bet with SEO experts.
Hope through this article you got a basic idea of the importance of long-tail keywords and how they will be helpful in the long term.