Facebook Reviews: An Underrated Gold Mine for Social Proof


A form of user-generated content, user reviews are created by customers on their own. This is the major reason why potential customers look for Facebook reviews or recommendations before purchasing on any business’s website. Some social media platforms like Facebook, Twitter, YouTube, etc. And some review platforms like Google, Trustpilot, Yelp, etc. are some of the best sources of user-generated content.

There are many benefits of using Facebook review widget on your website as it can boost engagement, increase sales, and build trust. As a strong marketing asset, over the years, businesses started to embed Facebook reviews to the website in many possible ways. In this blog, we are going to focus on Facebook reviews and their benefits.

What Are Facebook Reviews And Why Is It Important For Your Business?

Facebook recommendations which were previously known as Facebook reviews is a star rating system where your customers will rate the product or service of your business by writing a comment. Facebook users or potential customers can comment on each other’s reviews and discuss your business openly. These reviews will be visible on your business’s Facebook page and anyone has access to read them.

If you don’t have any Facebook business page then you must have to set up one. But only the presence of your business on Facebook isn’t sufficient because more than a billion people use Facebook for local search and review suggestions. For person-to-person recommendations, your customers will rely on Facebook if you’re a local business owner.

Business Goals For Local Businesses On Facebook

Compared to other social media platforms, Facebook is a very versatile platform. Facebook offers many varieties of services and products to its users. On other review platforms, brand goals on Facebook are pretty much the same as what you’d expect.

1. Branding

Display advertising increases search in Google as per research. To increase brand awareness and brand trust, display ads are used and this will also increase curiosity from interested searchers. When combined with reviews, Facebook ads give direct and indirect benefits to businesses.

2. Booking

A free scheduling tool is offered to brands by Facebook which they can use to attract and set meetings for their business. With a “Book Now” button, their offering starts and expands into appointment and service listings.

3. Leads

Leads are much more than the customer’s information. The major sellers on Facebook are not experienced and are subject to Facebook’s inexperience tax. These sellers treat lead generated as a direct response however, it’s similar to a CPM model in reality. The direct approach of Facebook is not effective enough.

4. Footfalls

You can direct offline customers from your Facebook page straight to your physical store. To redeem a coupon, visit your business for the first time, or request more information—these can be customers stopping by to find out what your business is all about.

Advantages Of Facebook Recommendations For Business

Here are some of the top advantages of adding a Facebook review widget on the website.

1. Strengthen The Relationship Between The Brand And The Customer

By adding Facebook review widget on your website, the visitors see user-generated content, and think positively about your brand. You can also learn more about your company’s strengths and weaknesses. Focus on what lessons you can learn from your findings, whether positive or negative. Facebook recommendations can give you valuable insights into your products and services as they are a form of unbiased content. For example, if you’re getting more negative reviews on Facebook, then as a business you need to focus on understanding what you’re doing and where you’re making mistakes, not why you’re getting these bad reviews.

2. Increase Your Sales With Facebook Recommendations

Over 88% of customers trust online reviews over brand reviews. And this is also one of the main reasons why every business website should add a Facebook review widget. As good positive reviews not only generate leads but also increase the sales of your company. You need to make sure your customers feel encouraged by writing positive reviews or recommendations about your business to display on your website.

3. Foster Credibility And Trust

Facebook Recommendations are extremely effective in building your online brand identity as they are extremely reliable, authentic, and credible. Hosting user-generated content on your website shows that your brand is a customer-centric company. Embed Facebook reviews on website as real customer testimonials that build trust and add credibility to your brand.

4. Ranking Gets Improved

When your business website gets more positive reviews, it improves your search engine ranking. When it comes to your brand, the more positive reviews and ratings your website gets, the more important your business is to search engines. Reviews make up about 9.8% of all ranking factors.

5. Free Brand Promotion

Facebook Recommendations is one of the most powerful tools you can use to promote your brand. You can embed Facebook reviews on website to introduce visitors to your products. With this type of branding, your company receives maximum visibility in contrast to conventional marketing platforms and also increases brand awareness.


Adding Facebook review widget to your website provides your customer with a sense of social proof in form reviews of your brand or business. Facebook recommendations ignite growth in short and for most brands, it’s a customer-driven phenomenon. Positive recommendations can be brand-driven and with the right strategies you can generate leads, boost the traffic, and the sales flowing to your business.


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