If you are planning to join the many people who make a good living selling products online, be prepared for some serious competition; all markets are highly competitive and e-commerce is all about search engine optimisation, or SEO as it is known in the industry. Don’t make the mistake of thinking that you can get by without SEO; you will almost certainly end up as an ‘also ran’. Millions of online consumers use Google to source products and that means your e-commerce platform needs to be optimised for search engines to better recognise you and give your site a higher ranking within specific search terms.
Google’s Complex Algorithms
The number one search engine runs complex algorithms and they are very secretive about this; making periodical statements that outline any changes they plan to make in how they rank websites. The only way to get your platform on page one of search results is to hook up with a leading SEO agency; their technicians can set about making your website more visible to Google and other search engines.
Google is your Friend
From the e-commerce business owner’s perspective, Google is not your enemy; indeed, there are many things that you can do to make yourself more visible, such as registering your business with Google Business and creating a sitemap, which you submit to Google. Keyword insertion is a critical aspect of good SEO and research would tell the SEO team what are the most common search terms used by the consumer when searching for goggles and masks, or any other product. SEO is all about driving traffic to your platform and when you get it right, site traffic surges, as users are directed by Google.
Keyword Research
It is essential that you carry out extensive keyword research to determine the search terms to focus on with your content. The SEO technician can quickly discover the top 5 search terms used and you can base your content on these findings. It can take time to boost a website from page 33 to the very first page, and once you have attained that top spot, the SEO work needs to be ongoing in order to retain that high ranking. The web is in a constant state of change, with new content uploaded and old content deleted and this requires ongoing SEO work in order to stay at the top. Ask any seasoned e-commerce entrepreneur and they will gladly confirm that the secret lies with SEO. If you are curious about your website’s current Google rankings, click here.
Google Ads
This is a great way to get your link on the first page of search results (that’s where everyone wants to be) and your carefully worded ad sits right next to the top search results and when the consumer sees what they are looking for, they click on the link. Talk to a leading Thai SEO agency and they can formulate a plan that boosts your site traffic and that results in a sales spike. Click here for information about the consumer protection that exists in Thailand.
If you join forces with the right SEO agency, your website will be busy and hopefully, the business will enjoy steady growth, thanks to your great Google ranking.
