Peacocks are very beautiful birds associated with attraction by appearance. We think to ourselves, how silly are these birds that do this just to find a mate. Then we proceed to use our eyes mostly when looking at a person instead of finding more valuable parameters than looks. Outside looks and seeking attention are very important things for us humans.
When we live surrounded by so many people with so many similar goals, we want to stand out. When there are so many web pages out there acting like your competition, you want to stand out. The best way to stand out right now is to be on top of search engine rankings. You want your web page to show up first when someone searches for you.
Link building definition
Link building is an SEO strategy that, like other SEO tactics, serves to improve search engine visibility. This is achieved by getting your website hyperlinked from another website. Google deems whether a website is good or not by the number of pages with links that lead to that website. It is a bit more complicated than that because quantity is still not the main priority. The rules are always changing but you get the point, more quality links from and to your website, lead to better visibility.
Link prospecting
Link prospecting could be hard to understand at first, but it will catch on with time. The best way to find out more on link prospecting is by going through an example with your own website. Businesses usually offer a free first consultation to get you up and running with the basics. In short, this is a process of finding and identifying link prospects. In order to do so, you must establish a campaign for your intended run. Think about link prospecting as a sort of a game.
You want to know where you want your link to appear in order to catch the eye of the search engine. For example, if you run a business that sells fruit, you do not want your link on a random website about traveling to Mexico. You would want your website to be linked to a page that talks about the health benefits of a certain fruit or eco-friendly gardening tips. You can see why you would want a professional team to set you up for a nice campaign. It usually gets more complicated than this because the system is easy to abuse, and Google does not like that.
Links and search engine
You may ask yourself, how exactly do search engines use links for their benefit? When search engines analyze a page with links, they can use links to adjust their search results. From the quantity and quality of the links, a search engine will know how to rank this page. Google is usually open about how they rank pages and they roll out regular updates and explanations. In order to get a better view of this, you can read or watch their videos on the subject.
The system is great because it works like real-life recommendation letters. At a first glance, the system looks like it is easy to abuse with just spamming links. Of course, the developers at Google were aware of this and they can prevent this. Spam websites and just freely willy linking are easily registered and thus do not count. There are still tactics that you can abuse, but it is much more simple to just play by the rules.
What makes a link good
The power of a link is measured by the authority of the page. Authority is a parameter given to a page by the search engine. If a page has high authority, the search engine is more likely to pick up the website. It ranks web pages on a score from 0 to 100 and above 60 is considered strong. How the algorithm calculates page authority is still not published. However, there are a lot of tools that have pretty good estimates of how a page is ranked.
Link placing
In order to get the most out of this tactic, your link should be properly placed. If a link is just somewhere in the footer, it will not get recognized. The placing of a link is very important when it comes to search engines picking it up. This is just one out of many tactics that professional teams think about when link building. By carefully constructing a plan and knowing proper link placement, you can get so much from this.
Promoting yourself
Link building is great because your link will get promoted both by the search engine and by other websites. Organic traffic is what you are looking for when it comes to link building. No matter how good your link building is, your website should still be the main concern. When the search engine picks up your link, it will not matter if people just leave. If your website with a new product gets mentioned in a review article, it needs to be engaging.
A truly novel product or service will get noticed and it needs to attract the attention of others. Like everything in life, you need to balance the scales and be somewhere in between. You should not try to go after link building if your website is not ready for this. You will attract attention, but negative attention still exists. You do not want to get ridiculed by a mass of people that will flock to your page. Be ready, and be patient if you want to truly succeed from this promotion.
This brief introduction to link building should give you insight into how powerful this tactic is. Just think about it as when you are searching for something online, what do you click first? With proper link building, your web page can be just like the ones that pop up. This is why it is important to know the details about anything you are doing.
Devil is always in the details, and those details can help you. By doing your research and talking to professionals, you can use these details to your advantage. This is how you stand out from the crowd when you want to get something done. No answer will come from heaven into your head, you will need to think and act.
