Corporate videos are a part of every business’s culture. They can provide a bigger picture into the organization’s brand, voice, expectations, and many other ideas and pieces of information that can be beneficial for the employees. These videos take time and effort to create, and it’s no secret that they require coordination and, sometimes, many props. These props will vary depending on the type of video that you’re creating, the tone you want to set for the video, and of course, the message you’re trying to convey.
Some companies come up with their own ideas and film their videos themselves. However, others prefer to hire live video production companies like COLDEA to create unique masterpieces. They can help businesses promote themselves and their brand names. COLDEA can also help create live videos of corporate events so they can be reached by thousands if not millions of people watching online.
For those of you who are willing to put in the work to produce, edit, and publish your corporate videos, here are some prop ideas that you can incorporate into them.
If your hardworking employees are producing from an office, then you can incorporate fun or attention-grabbing office supplies such as foil stamped folders. These folders can be made with your company’s brand and name with a dashing level of sophistication and have expanded capacity so you can show off the amount of paperwork that can be stored in them. You can also get creative with the office supplies lying around your desks and create banners with logos, signs, and anything else that comes to mind. The idea is to incorporate them into the creation and production of the video to save you time and money.
Likewise, you can use work equipment for your videos. For instance, if you work in construction, you can make a safety video depicting each of the steps you have to take when conducting an inspection on the field. This equipment can be anything from a fire extinguisher to a safety helmet and boots. The more, the merrier.
For an even cooler corporate video, you can use a fog machine to create dramatic effects. If you are doing safety videos, you can recreate the steps of putting out a fire without using actual fire. You can also make catchy music videos so your employees can remember the thousands of rules they have to abide by throughout their workday. Use the fog to make your grand entrance to the stage or add mystery to it. There are hundreds of ways to incorporate a fog machine into your corporate videos; you just have to try it out and see for yourself.
Additionally, you can incorporate your company’s own merchandise into the videos. For example, if you’re doing a video on employee recognitions or special event winners, you can showcase their prizes with company swag. Employees love receiving gifts from their employers, and they can even brighten up their days. Not to mention, if the swag includes keychains or shirts with your company’s brand and name, they can serve as free advertising when the employees wear them outside the office.
Lastly, if you want to leave an impression, you can use costumes for your corporate videos. Who said corporations have to be dull and boring? You can certainly pump up the fun factor by using costumes that will catch your audience by surprise and give them a good laugh to remember once they watch the productions. Corporate videos are all about leaving a mark, and costumes are one surefire way to make that happen.
Try these ideas for yourself and give them your own twist to come up with the corporate video of the year your employees will remember for years to come.