The human nose can sense more than 1 trillion scents. Those smells include everything from pleasant scents like fresh cut flowers to unpleasant scents like mold.
And unlike our other senses, our sense of smell is the only one that’s directly linked to memory. That’s why the smell of crayons instantly take you back to childhood.
If you’re a business owner, you want your customers to remember your company like an adult remembers childhood coloring. That’s where scent marketing comes in.
Read on to learn about scent marketing and how it could help your business and encourage customer loyalty.
What is Scent Marketing?
Scent marketing is a form of branding that takes place in a commercial space like a store. It uses a specific fragrance throughout the space to create a brand identity.
Your customers will come to associate that scent with your business’s identity. If your business is a luxury hotel or a sophisticated bar, a warm and intriguing scent like Santal will help them associate those qualities with your business.
Depending on the size of your space, the fragrance can be diffused in small units near popular spots for customers or through your HVAC system.
Scent Branding vs. Ambient Scent
There are two different ways to use scent marketing in your business. You can either use it to create a clear brand identity or you can use it to make your customers feel more comfortable in your space.
If you own a luxury hotel chain, you’d want to use scent branding to help your guests notice your brand above others. If they notice lavender or sandalwood, they’ll instantly think of your business.
Ambient scent is useful if you run an operation like a dental office or a fitness center. You can use scent to calm or invigorate your guests. This will boost your success rate and give you happier clients.
Scent Marketing Solutions for Your Company
Once you’ve decided you’d like to invest in scent marketing, it’s wise to call in an expert. While you can always burn a scented candle or use some store-bought aromatherapy, it won’t connect with your brand.
It might make your space smell nicer, but it won’t do anything for your company brand.
A scent marketing specialist will consider what you want to achieve with your business. Do you want to draw in more luxury clients? Do you want customers to stay longer?
They’ll use their expertise to design a smell for your company.
Transform Your Business with the Power of Scent
Scent marketing is a creative and vital way to create a brand for your business. It can boost customer loyalty and even boost your business. Plus, it can even create a better work environment and entice new customers to try out your business.
If you’d like to try a new method of marketing, consider scent marketing.
To get more ideas for creating a thriving business, keep scrolling through blog.
