Writing is an art – be it an article or a website or even infographics. Content plays a vital role in shaping a website. While creating a website, attractive and compelling write-ups should be a top priority. Also, it enhances the chances of the website’s visibility on the search engine. However, the job of a website content writer is not an easy one. Writing beautifully is not everything that one puts on the website. Strategizing the content is important as well. Apart from planning the website content structure, the writing must have proper keywords for better SEO optimization, and correct heading and importantly the write-up should be pertinent yet crisp and juicy. Adding all these flavors creates the perfect content for a perfect website.
However, all of this strategizing seems a little too hectic and exhausting. But there are easier ways to plan the writing for a website. The website content writer must know the tactics of writing. There are a few dos and don’ts in content writing which are discussed below for any writer to produce quality content as per the website’s requirement.
6 tips to enhance website content writing :
1. Research Thoroughly:
A writer should read a lot about what he or she will be writing about. In-depth knowledge of the subject is a must. The more knowledge a writer has about the subject, he or she can produce better content. Creativity does not compensate for a lack of knowledge. Thus, thorough research about the subject needs to be present. Content should be informative and to the point, otherwise, the reader will lose interest on the website.
2. Produce Original Content:
It is understandable that not every topic will be common. Sometimes, a writer has to provide information about which he or she does not have any prior knowledge of. So, before writing, in the research procedure, he or she needs to gather more knowledge about the subject. But that cannot be an excuse to plagiarize the content. Several contents are available on the web on similar topics. The research presents the writer with various ideas and approaches about the same subject. He or she must never blindly copy and paste. Not only it is bad for the website, but it also affects the growth of the writer.
3. Keep it Short and Simple:
Writing for the web as discussed earlier is not easy. Providing a lot of information, yet keeping it easy to read is a real task for the writer across the website content writing services arena. Using run-on sentences to provide bulk of information makes the content boring. Short simple sentences with minimal repetition of facts enhances the readability of the text. Including bullet points, and introducing subheading makes the content look presentable and helps in grabbing the attention of the readers.
4. SEO Optimization
To appear organically on the search engine, a website must have the correct keywords. Keywords are an integral part of any website content. However, overusing keywords and repeating them leads to spam content and the website can be blocked too. Keeping it simple in terms of keyword variation is also important. There are several expert content writers, who know exactly how to use keywords in the right number, variation and density that will enhance the website. Among several popular content writing service companies, Content Freelancing provides amazing content writing solutions. They have experienced writers who are trained in writing SEO contents and have written for a variety of businesses.
5. Steady Promotion:
A writer must have a sense of balance. Overselling the product or service is a strict no no in content writing. Promotional and non-promotional content should be balanced out evenly. Undoubtedly the purpose of a website is to promote what it has to offer. But bombarding the readers with invitations to buy or sign up for the product or service is a hard pass. Instead, a writer must provide valuable information, which will organically increase interest in the readers’ minds to invest in the product or service. Also, a writer must know the target audience of the website. True that not everyone who visits the website is a target audience, but, the writing should be such that it assures the target audience and also welcomes the ones who are not.
6. Add CTA
A CTA (Calls-to-Action) is usually a phone number, email id, contact form, link, graphic or image that encourages the visitors of the website to become an active participant or a customer of the website. As discussed earlier, one should know about the target audience, and a CTA is one such effective way to reach the targeted audience and increase the organic traffic.
Writing for the website is an expert’s job. Hire freelance content writers who know their way around writing website contents.