Most people would think that setting up a business in the US involves setting up a store or an office and hiring employees. Businesses that have physical locations, and employees are called establishments, and within the US, there are about 7.7 million establishments across the country. However, there are more than 25 million different types of businesses in the US that are not based in physical stores or hiring employees.
These businesses are mostly sole proprietors that set up eCommerce websites from their own homes. However, with millions of other eCommerce sites competing with you, you need to increase your chances in becoming visible to your target market. You can achieve this by hiring a trusted SEO firm in the USA.
What Can an SEO Firm Do for Your Business?
SEO firms may help you in creating a fast, highly-informative, and user-friendly website for your business. SEO firms will also ensure that your website will meet the different criteria or algorithms established by search engines such as Google to give it a higher ranking. As of now, Google is believed to be using more than 200 ranking factors within their algorithms to determine a webpage’s ranking when it appears in SERPs or search engine results pages.
An SEO firm in the USA will be able to assess existing web pages and identify key elements that need to be changed to the website to meet most if not all of the ranking factors. Without being too technical on what an SEO firm does, let us say that your business will get the following benefits:
One ranking factor that Google looks at is the user experience. When your website gives users the best experience, these users will tend to visit your website often to check for new content or updates regarding your products or services. Google and other search engines will take notice of these frequent visits and will factor this in their ranking algorithm and thus rewarding you with a higher organic search ranking.
An SEO firm will have inhouse web developers that can improve the user experience of your website which may include but not limited to increasing page loading speed, creating a more dynamic experience, or uploading relevant content.
Bring in More Traffic
SEO providers will increase your website’s ranking in SERPs through organic and ethical methods. When SEO techniques succeed, your business will get more and more traffic, when your website reaches the first few pages if not the first page of SERPs, your visibility to your target market increases significantly. SEO will also ensure that your website will be visible to the people who are actively searching for your products or services.
Higher Conversion Rates
An SEO firm will optimize your website so that it will load fast, be visually appealing, and give your users a great experience. Websites that are dynamic and are user-friendly will hold the attention of visitors much longer that they will become more aware of your brand. This increased brand awareness will eventually lead to higher conversion rates of users to customers.
Increase Brand Awareness
Users that understand the algorithms that Google uses for ranking web pages are aware that websites listed in the first page of search engines through organic SEO practices are those that are highly credible and trustworthy. So, when a user searches for a relevant keyword and finds your website visible within the first SERPs, then there is a very high chance that your website may get clicked on.
Hiring an SEO firm in the USA may be the best marketing decision that you will ever make to make your business a success.