Paris, the capital city of France and the global centre of art and fashion, is a brand in itself. The city is known for its ardent love for art and creativity. To run a successful marketing campaign in a city like Paris requires skills and a thorough understanding of the audience’s taste. Invariably, the design and layout of an offline marketing campaign are of prime importance to make a stir in such an artistic market. A creative leaflet will fetch you better results than a simple ill-designed leaflet. Distributing flyers is one of the oldest marketing and advertising tactics still relevant today in offline advertising.
It is undeniably one of the most cost-effective methods of acquiring new customers and gaining traction for your business. However, to ensure that your distribution flyers Paris turns into a successful campaign, you need to design the flyers properly to capture people’s attention to make them visit your store or avail your services.
Here are some of the tips to design an effective flyer for your distribution campaign.
1. Choose the Correct Size
Flyers and leaflets can be printed in various sizes depending upon their purpose. Amongst all the other sizes of paper, most commonly, A7 and A6 are the optimum sizes for leaflet distribution. Having them printed on a smaller piece of paper ensures that people can carry them with them on the go, and it also makes storing them much easier.
Moreover, other than the size of the paper, you must consider if you want a folded design or a square-shaped leaflet.
2. Make it Look Professional
A sign of an unprofessional flyer is that it is always loaded with information, the colours do not match, and it is printed on poor quality paper. Having a professional-looking flyer can make all the difference to your campaign.
Ensure that your flyer design sticks to your branding, has a good image, and is printed on good-quality paper.
A professional flyer will help you make a good first impression and make your business even more memorable for them.
3. A Strong Headline
If you do not want your flyer to be discarded after people only take one glance at it, you must ensure a catchy headline on the flyer. It would help if you designed a flyer with a headline that piques your reader’s interest at first glance.
4. Use Language that Works
Language is the only tool you have to generate interest, and it can make the difference between a successful and failed campaign. This is why it is important to choose the kind of language that your target audience would understand.
For distribution of flyers in Paris, consider distributing them in French and English; you could get one side of the paper printed in French and English on the other side.
5. Use Images
An image can help convey a message better than words if it is rightly used. Consider using high-quality images of the products you are offering to show the people what they can expect. You can also use interesting illustrations or cartoon images to gain the interest of your audience.
When you are planning to distribute flyers, you must do it in a proper place that has ample footfall of people. Choosing the popular areas in places as vibrant and booming as Paris is crucial as it will determine the outcome of your flyer distribution campaign..
Running your distribution in popular areas of the city will help you achieve your objective and acquire new customers for your business.
Here are some of the popular areas for the distribution of flyers in Paris.
- Canal Saint-Martin
- Les Puces
- Rue des Abbesses
- Les Halle
- Rue du Faubourg Saint-Honoré
- Champs Élysées
These are shopping districts and market areas that are highly popular in the city. Distributing flyers in these areas is a good idea because it has a higher footfall increasing your chances of running a successful distribution campaign.
So, the next time you plan to distribute flyers for your business, you can keep these tips in mind to create a perfect flyer for a successful campaign. To ensure your marketing efforts reap bountiful results, you can also consider opting for professional services from a marketing agency specialising in offline marketing. A professional company will give you the benefit of their wide experience in the field and knowledge of the audience and its preferences. This can have a significant impact on your campaign and help you achieve your target.