How to Get Useful Feedback: Brand Engagement With Your Audience


The moment you launch a cool new product and register your brand’s social media accounts. This is far from a happy ending to the story, it’s just the beginning.

How to Get Useful Feedback - Brand Engagement With Your Audience

Your efforts will pay off: as soon as sales have started or the first players have registered at Spinia Casino, your audience can already benefit you. In particular, in the form of feedback, which will tell you which functions or features of the product can be improved, and which should be rejected altogether. But where should you look for this feedback? We will tell you.

Why You Need Feedback

Feedback allows you to understand what the people for whom the product is intended think of the product. Feedback shows what people would like to receive. It enables you to better communicate the value of the offer and improve it to meet the needs of your target audience.

The first feedback gathering is done before the project development begins. Any product has to solve users’ problems. First, you need to build a portrait of the target audience, learn their pains and suggest solutions. By contacting the audience, you can gather useful information and increase the demand for the project.

Collecting feedback helps to achieve the following goals:

  • Clarify the user’s portrait.
  • Determine the motivation to buy.
  • Adapt the project according to user expectations.
  • Increase the value and functionality of the product.
  • Adjust the development strategy.

Statistics in Social Networks

There are many indicators on social networks that are worth navigating to. Let’s consider some of them.

Coverage of the Post

The number of unique users who viewed the publication (not to be confused with “views” – the total number of views). A high level of reach indicates that you chose the right time to publish and set the right hashtags, and the audience actively interacted with the post – liked it, wrote comments, saved the publication and re-posted it (this is due to both the quality of the publication and the popularity of the product itself).


An indicator of your online literacy. Engagement is the ratio of the number of interactions with the publication to the total number of subscribers. Simply put: The higher the level of engagement, the cooler and more interesting your content is

Views and Reactions to Stories

Instagram lets you not just track how many people have watched your stories, but it also lets you study the quality of the views – if a user gets bored, they literally flip through the stories. But if you’ve managed to hook a subscriber, they can go back to previous stories to watch them again

Straight Talk From the Audience

Want to know something? Ask! Finish your posts, or email newsletters for example, with engaging questions, attach special question forms when possible, and record videos that address the audience.

Of course, not all subscribers will start to write answers right away, so it’s important to play along with the boldest ones: respond quickly to their messages and listen to their recommendations, if possible. If your audience feels like their opinion carries weight, they’re bound to come back to you with more comments.

Also, don’t forget about posts published outside of your accounts: on users’ own pages or review sites, for example.


When conducting qualitative research you will need to go through the following steps:

  • Produce the main hypotheses, which will be a vector for the next steps.
  • Develop questions for the survey. These can be closed questions (with answer options suggested by you) or open-ended questions (“What…?”, “How…?”, “Why…?” and others). You can also add cut-off questions: depending on the answer, the audience may not be allowed to reach the next stages. This is necessary in order to narrow down the sample as much as possible depending on the topic of the study.
  • Identify the sample and contact the respondents. The communication process should not turn into an “interrogation.” Alternate questions so that research participants do not get bored and, if possible, offer playful mechanics (yes, even adults will find it easier to express their opinions this way).
  • Analyze the results and formulate key conclusions according to the KPIs. It’s important to visualize the results in the format of charts and graphs for easier perception of the large amount of information.


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