Link Building is defined as a subpart of SEO that focuses on increasing the traffic to a website using inbound links, backlinks, and other SEO techniques. In other words, link building is the process of establishing backlinks or hyperlinks from foreign and external websites to your website. It is a vital part of Search Engine Marketing.
Links are a key way for search engine algorithms to determine the relevance of a website. A considerable number of backlinks on a webpage indicates its credibility and value. This is one of the major reasons why web pages with several interlinks, backlinks, and hyperlinks rank much better on search engine result pages.
A link to your site from an external or foreign site sends a signal to Google that your site is credible. For example, if your website has been linked to a popular blog, Google automatically perceives your content as plausible and hence increases its ranking on other search engines.
Google decided the relevance and ranking of a certain webpage depending on factors that include
- Site loading speed.
- Site’s smoothness.
- Customer feedbacks.
- On-page SEO.
- Backlinks or hyperlinks.
These link building services are best provided by agencies and companies to ensure better results. The professionals are better equipped and educated and have a firm grip on digital marketing techniques. Different agencies offer different services. Link Building Services in Australia are offered by numerous companies. Features offered to customers depend on the company.
How is Link Building beneficial?
Link building has many benefits that set it apart from other means of digital marketing. Let’s take a look into it.
1. Referral traffic is more effective
Link juice is a term used in the back linking and Link building market. It is defined as “the fraction of rating optimization that each link conveys to the landing page”. When an external website links your website’s link on their website, you get referral traffic from their website. For example, if a popular blog links a product from your website on their blog, you will receive referral traffic from a foreign site. This will boost your impressions and interactions.
2. Brand building
When a foreign site backlinks your website, the viewers trust the credibility of your product or services more. This serves as a great tool for brand building. If a customer is viewing your website even when they are not buying your products or services, they are becoming aware of your brand. A positive impression is left on a customer’s mind and therefore boosts brand building. You have leverage over your competitor brands when your brand image is better and more people are aware of your brand and what it has to offer.
3. The Customer-seller relationship is boosted
Link building helps outreach to customers. Although the main purpose of link building is to attract traffic, CSR is also improved by link building. This improved customer-seller relationship helps your brand in the long term, as satisfied customers will keep coming back to your brand and may also suggest to their friends and family. CSR helps build a network, brand awareness, and sales.
4. Boosts search engine ranking
When multiple users are clicking on your website through backlinks and external links, Google perceives your website as relevant and credible. When Google algorithm assesses your website to be genuine and customer review is positive, your search engine ranking is boosted. With better search engine optimization, your visibility is improved raised.
5. Improved DR and UR
Domain Authorities get a remarkable boost from effective link-building strategies. Domain authority is one of the several SEO metrics that benefit from boosted search engine ranking. Two types of Domain Authority are Domain rating and URL rating.
Improved Domain Rating and URL rating also increase the ranking of your website on numerous search engines.