It can be challenging for businesses to find ways to generate more traffic. After all, where do you even start? Gone are the days when you had to wait for a customer to come knocking on your door, hoping they would walk in. At this point, it’s worth noting that the Internet has made marketing and generating new clients much easier. With the help of social media and other online resources, businesses can get their message across in a simple way.
Whether you’re a real estate agent, lawyer, freelance photographer, or home decorator – there has never been an easier time to reach our potential clients. Here’s what you need.
1) Tech Tools
Some tools can help you improve the quality of your database of potential clients. You can use the carrier lookups tool to help you search for people based on their job title, industry, and location. It’s also possible to create lists of professionals in specific sectors or belong to particular groups that you know may have good prospects for what you’re offering. You can then tailor your marketing and outreach strategy accordingly and reach out to them with ease using technology like email – without having to do it manually in your spare time.
2) Social Media
Use sites like Twitter, LinkedIn, Facebook to promote your business and services. All you need is a good online following. That way, when people are searching for your benefit, they can come across you quickly on Google or other search engines. When you have social media profiles up and running, you must regularly post interesting content related to your field of work so that people see what you’re offering them before one of their friends does. This is an excellent way to generate new traffic because at the end of the day if people don’t think it’s worth their follow – they will unfollow, but if their friends find value in your business too – well done. People will be looking out for recommendations from others who have used your services, so be sure to upload a selection of reviews that you have received.
LinkedIn is the perfect site for professionals to come together in a professional setting and help each other grow their businesses through connections. Another great way to connect with people from all walks of life is through groups. There are probably some very successful groups out there that you could join and start sharing knowledge and expertise while receiving extra promotions for yourself at the same time. If not, why not create one? To get ahead of the curve – consider hosting a weekly ‘ask me anything’ session where people can ask your advice on any business problems they may be having. Use this opportunity wisely by coming up with marketing strategies that could help them out, gaining you another customer in the process.
4) Online PR
The rise in social media has given businesses the chance to become customer-focused and put the power back into their hands with platforms like Shopify, which allow companies to sell products directly through social media pages. If you want your business to be featured online – consider reaching out to the press. In the age of digital PR, journalists are working harder than ever to keep their readers interested. If you’ve got a great story to tell – pitch it. Journalists from prominent publications like The Huffington Post and even local newspapers will be more than willing to accept your pitch if they think it’s going to interest their audience.
5) Email Marketing
Don’t forget about email marketing. It’s all about utilizing email automation tools that fit your business needs and sending out relevant content to help solve the customer-facing problem. Make sure that you segment your list correctly, so you’re only sending out relevant content to each customer/lead.
6) Hyper-Local Marketing
This tip takes advantage of social media’s power over people because it is all about knowing your audience. By taking the time to understand your customer inside out, you can tailor your campaigns specifically to them. For example, before deciding on an ad campaign – take a look at their likes and interests so that when they land on your page, they are more likely to engage with what you have to offer. Find out which platform works best for your business by analyzing the data, do this by using software tools like Google Analytics.
The power of the Internet has made it easier than ever to connect with potential customers. Although great strides are being made in the field, there are still so many more tools that can be used to improve communication. From creating groups on social media for your audience to email marketing and even online PR, these techniques have proven to work repeatedly. That’s why reaching out to potential clients has never been easier.